Optimize Your Toolbox: Internal Systems Audit, Branding & Visual Identity Support, Customer Profile
Simplify Your Flow: Marketing Communication Strategy & Campaign Deployment
When you create an any content, you need the basics: a system used to communicate your message (software, app, platform), your customer profile and your unique selling proposition (for messaging & a call to action), and your visual identity, with a logo that you can populate (for brand recognition).
Are you making the most of the tools you already have? Whether it’s scheduling software, email platforms, or website integrations, I’ll review your systems and help you maximize them. Together, we’ll create a communications plan that’s efficient, cost-effective, and built around your ideal customers.
Let’s paint a picture of your ideal client. We’ll create a customer profile and discover how you can best serve their needs.
Does your brand represent you everywhere you show up—online and offline? From logos to brand guidelines, I’ll ensure your identity translates seamlessly across your website, social media, print, signage, and promotional items. If you need a refresh, I’ll create a logo and brand guidelines that reflect your business and resonate with your audience.
Here's where we set up goals, processes, and reports that will help you execute your campaigns. If yours includes social media, we can use a scheduler to post at optimal times throughout the month. If it's an email campaign, we will import your mailing lists and set up sign-up forms on your website to populate email addresses. Each month, we will reviewing the results, helping to refine and pinpoint reach and effectiveness.
Together, we’ll create a communications plan that’s efficient, cost-effective, and built around your ideal customers to nurture and convert followers into customers. If needed, I will create, deploy, and support these campaigns to ensure full support.
The sky's the limit here! Once we find your voice, we create content that fits your strategy. If it is to drive traffic to your site, we fill your blog with relevant posts to link back to from your social and email marketing. Whatever the goal, we work together to make it happen!
Workbooks and resources you can make available to prospective clients to move them along the sales pipeline
Whether you need ongoing support or just a quick solution, I’ve got you covered:
Monthly packages for consistent growth
Hourly sessions for problem-solving
Connections to trusted partners if you need something outside my scope
Mary Headd Consulting is your on-call marketing partner.
Your first discovery call is always free.
